The ROI Playbook for the Next US Downturn: How Economists, Consumers, and Companies Can Quantify Value in Turbulent Times
In a looming US recession, the core question is how every dollar - spent, saved, or invested - can be weighed against its return. The answer lies in a disciplined ROI framework that translates macro shocks into actionable metrics for governments, businesses, and households. By quantifying the value of economic